Take a close look at this sneaker.

It isn't laced with standard 36” laces. It's laced with six individual U-Lace modular segments and one U-Lace Top Lace.

U-Laces are engineered to span one set of eyelets each - giving you the power to create an almost infinite combination of colors and configurations. Because they lock in and pop back out easily, you can use them on multiple sneakers and change them out as often as you like: quickly, easily, repeatedly.

With 24 colors available, you have over 110 billion color combinations at your fingertips. On top of that, when you consider all of the different and creative ways that you can configure U-Laces in your sneakers, the customization possibilities reach into the trillions.

U-Lace transforms you into a bon-a-fide sneaker designer, where the options are limitless. Go on, grab a few boxes of U-Lace and,

. . . transform your sneakers into a limited edition of one.