Since then we have continued to innovate and improve U-Lace and add new products to serve the marketplace. We have worked everyday to make our products easier to use, more comfortable and sleeker. In addition to saving you the hassle of tying and ultimately constently re-tying messy shoelaces; eliminating the health and safety risks associated with untied shoelaces, our elastic and quick, easy and ready to install no-tie shoelaces make it easy for you to express your already cool and fashion forward look and style. If orange is the color you love to wear, get ready to make a style statement by choosing your favorite shade of orange from our collection – basic orange, neon orange, bright orange, brick orange or Texas orange. This color perfectly represents your eccentric personality and is absolutely loved by the kids, teens, adults and sports fans alike. Our no-tie shoelaces are durable, our yarn-dyed colors don’t fade and are easy to maintain.