Our Story

I’m Tim Talley. I’ve always been a problem solver, and I’m a guy who loves culture and fashion, too.

The idea for a new way to lace sneakers came in 2008 while searching the world for new trends — I found inspiration in the colorful fashions of Harajuku, Japan. That was the beginning of the entire modular shoelace category.

Today, uLace is sold all around the world. I love knowing that it’s making life better for people of all ages. We hear from people every day that uLace makes their life more convenient, more colorful, more functional, and even a little bit more fun.

Lace Once. Slip On. Go, Go, Go!