Lots of brands say it, but with U-Lace our story is all about you. The brand was about you from day one. That’s why we named the company and product itself, U-Lace.

So our story is much like the product itself. Very short. Very simple. And all about U (you).

U-Lace is the result of a global trend-spotter becoming inspired by a pair of sneakers spotted in the window a shop in Harajuku, Tokyo. One of the coolest places in the world by the way.

The black Puma’s featured the puma side stripe that was made up of 4 different colors and the sneakes were laced in those same 4 colors at the same time. Oh, it was sneaker hotness.

We loved it and thought you’d love it too.

The problem: the laces were all standard 45” laces, so the sneakers were filled with a boondoggle of extra lace, with no room for a foot to fit inside.

The solution: we created it; U-Lace modular no-tie laces.

U-Lace was created to make lacing sneakers in multiple colors and patterns a quick and easy process; not to mention that when laced with U-Lace, sneakers instantly become easy-on/easy-off slip-ons.

We see U-Lace as the paint; sneakers as the canvas, and you as the creative artist who takes our paint and uses it to create your awesomeness with your sneakers.

In the years since we launched, U-Lace has become so much more than a fashion product. U-Lace saves traveler's time at airport security; saves lives in mental health facilities; saves skateboarder's from wasting valuable skate time fixing broken laces; helps ER docs & nurses quickly get from nap rooms to operating rooms; and helps special needs individuals live more typical lives, and that’s just to name a few things.

U-Lace is also spending a lot more time in the development lab and you’ll see lots of new product both on our website and coming to our website and retailers in early and mid 2020.

Thank you for learning a bit more about U-Lace.

Lace Once & Never Tie Again!