One of the most fulling things in life Is finding the courage to be and embrace one’s authentic self. The uLace brand was born of and built on authenticity.
14 years ago, when we set out to re-think shoelaces, we decided that our modular no-tie laces had to be both authentic (truly woven like standard laces) and revolutionary (transforming sneakers into slip-ons, while also eliminating the need to ever tie laces again).
Nearly 100% of lace up sneakers on the market back then and still today feature standard woven laces. Our goal was to maintain that authentic look (no cheap plastic or silicone laces here) just hundreds of yarn-dyed fibers and specialty extruded Lycra intricately woven together to make high-quality, resilient, vibrant-colored laces that look like they belong in your sneakers because they do.
It’s not easy be authentic and true. But you’ve been bold enough to be so and embrace your authentic self. We’re 100% committed to supporting that effort every step of the way.
Our Customer Focus Shows in Our Product Benefits
SLIP-ON CONVIENENCE
The average human will spend 4 weeks of their life tying standard laces. One thing we all seem to never have enough of is time. So take your 4 weeks back with U-Lace.
SIMPLE PUSH-PULL INSTALL
The design of U-Lace began with the core mantra - simplicity. The design and use had to be easy-peasy. A simple push thru the eyelet and pull to lock in place is all it takes.
REAL WOVEN LACES
U-lace was designed with classic sneakers in mind. To us classic sneakers call for classic woven laces and thats what U-Laces are -truly woven; no plastic, no silicone.
AFFORDABLE
U-Lace’s are not the cheapest no-tie laces on the market but we’re also not the most expensive. We’re priced for the incredible value we deliver and that’s affordable.
UNIQUELY YOU
From the begining to the end U-Lace is about you. You pick your colors, you pick your designs, you pick a little pop or a lot of pop. We’re just a way to let you be you.
CLEAN, MODERN LOOK
We love classic sneakers and Clearly you do too. U-Laces update your sneaker with a no-tie solution that’s still clean and modern without undermining the classic look and feel of your sneakers.
