The story of uLace is really a story about U (you), the uLace consumer.

When our founder and uLace product creator Tim Talley created this brand the first thing he did was name the product uLace; because the product was truly all about the consumer and empowering U to customize and personalize your sneakers in a manner that was totally U.

For 12 years we have continued to design and improve uLace with a sole focus on U the consumer.

From continual product improvements to the addition of new product lines, new colors, new patterns and even new accessories lines, our eyes and thoughts have remained keenly focused on U; the incredible people who keep us both going and growing.

Our Customer Focus Shows In Our Product Benefits

WE FOCUS ON U, SO YOU CAN FOCUS ON ENJOYING LIFE WITHOUT EVER TYING LACES.