The story of uLace is really a story about U (you), the uLace consumer.
When our founder and uLace product creator Tim Talley created this brand the first thing he did was name the product uLace; because the product was truly all about the consumer and empowering U to customize and personalize your sneakers in a manner that was totally U.
For 12 years we have continued to design and improve uLace with a sole focus on U the consumer.
From continual product improvements to the addition of new product lines, new colors, new patterns and even new accessories lines, our eyes and thoughts have remained keenly focused on U; the incredible people who keep us both going and growing.
Our Customer Focus Shows In Our Product Benefits
The average human will spend 4 weeks of their life tying standard laces. One thing we all seem to never have enough of is time. So take your 4 weeks back with uLace.
SIMPLE PUSH-PULL INSTALL
The design of uLaces began with the core mantra - simplicity. The design and use had to be easy-peasy. A simple push thru the eyelet and pull to lock in place is all it takes.
REAL WOVEN LACES
ulace was designed with classic sneakers in mind. To us classic sneakers call for classic woven laces and that's what uLaces are -truly woven; no plastic, no silicone.
uLaces are not the cheapest no-tie laces on the market, but we’re also not the most expensive. We’re priced for the incredible value we deliver and that’s affordable.
From the begining to the end uLace is about you. You pick your colors, you pick your designs, you pick a little pop or a lot of pop. We’re just a way to let you be you.
CLEAN, MODERN LOOK
We love classic sneakers and clearly you do too. uLaces update your sneaker with a no-tie solution that’s still clean and modern without undermining the classic look and feel of your sneakers.