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U-Lace Story

Nearly 10 years ago, when U-Lace creator Tim "Double-T" Talley came up with the concept for U-Lace, almost simultaneously he also came up with the name "U-Lace".

After a career as a marketing guy, product developer, and global trend-spotter for major brands such as Revlon, Nestle New Era Cap Company, and his own brand; Ballgirl Athletic, Tim grew to understand the complex relationship between consumers and the products they both buy and consume.

Tim understood that U-Lace had to be a platform for the people (that's you) to transform your sneakers - not just into slip-ons - but also into eye-popping, one-of-a-kind, sneaker masterpieces.

Whether you want to rock single-color lace-ups, or multi-color laces-ups in school or team colors; fresh fashion colors; hook-up colors; cheer squad colors, or dance troop colors, U-Lace has 56 hot colors to let you create whatever look you desire.

It took nearly 2 years of research and development to get U-Lace just right. The stretch and rebound of the product has been fine-tuned to match the amount of tug/snugness the average consumer puts on their laces when tying their sneakers.

U-Lace's lace material and tips are also not some off-the-rack elastic and aglets. Our development efforts led to multiple patents for U-Lace which combined to create the best no-tie sneakers laces in the world.

We've recently launched our new U-Lace Kiddos product and with the new website we are officially launching our new U-Locks Sneaker Jewelry so you can now "Let Your Kicks Speak For Themselves!"

But that's just the beginning - be on the Look out for the upcoming launch of U-Lace performance and other hot new products from U-Lace.

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